The College of Liberal Arts & Sciences Identity Standards
The College's graphic system consists of a logo (the arch) and a wordmark (the words, "College of Liberal Arts & Sciences"). Designed by Kevin Oestenstad in 1999, the logo and wordmark were updated by Amy Roach in 2001.
The wordmark and logo can be used together as a single element, or the wordmark may be used alone.
External Audience Publications
Both 1) the UI wordmark and logo and 2) the CLAS wordmark (or logo and wordmark as a single element) must appear on the front cover of external audience publications. The UI wordmark also must appear on the back cover of the publications.
Examples of external audiences: prospective undergraduate and graduate students; prospective faculty or staff members; alumni; legislators and other friends of CLAS.
CLAS
The College's wordmark or logotype ("College of Liberal Arts & Sciences") must appear and be clearly visible on the front cover of any publication intended for an external audience (for example, a poster, brochure, flyer, or newsletter). The smallest acceptable size for the CLAS logo and wordmark is as follows:
- CLAS Logotype (arch and words) 3/8" high (measured from the top of the arch to the baseline)
- CLAS Wordmark (1-line) 1.5" wide
- CLAS Wordmark (2-line) 1.25" wide
For size requirements on the web, please see CLAS Web Standards/College Logo.
UI
- UI Logos and Wordmarks
- See UI Identity Standards Manual for University requirements (for letterhead, publications, etc.)
Working with Outside Designers
- Design services for printed materials provided or purchased outside the Printing Department must comply with College and University identity standards.