The College of Liberal Arts & Sciences Identity Standards

The College's graphic system consists of a logo (the arch) and a wordmark (the words, "College of Liberal Arts & Sciences"). Designed by Kevin Oestenstad in 1999, the logo and wordmark were updated by Amy Roach in 2001.

The wordmark and logo can be used together as a single element, or the wordmark may be used alone.

Quick Links

External Audience Publications

Invitations | Display Advertising | Newsletter Contribution Forms | Newsletters | Job-Opening Notices | Use on the Web

Stationery System

Letterhead | Electronic Letterhead | Half-sheet Memos | Business Cards | Envelopes

Miscellaneous

Other Printed Items | Collateral Items | Working with Outside Designers | PDF Files

External Audience Publications

You may use both the logo and the wordmark together as a single element on any publication intended for an external audience (for example, prospective undergraduate and graduate students; prospective faculty or staff members; alumni; legislators and other friends of CLAS).

The College's wordmark ("College of Liberal Arts & Sciences") must appear and be clearly visible on the front cover of any publication intended for an external audience (for example, a poster, brochure, flyer, or newsletter). The smallest acceptable size for the CLAS logo and wordmark is as follows:

• CLAS Logotype (arch and words) 3/8" high (measured from the top of the arch to the baseline)
• CLAS Wordmark (1-line) 1.5" wide
• CLAS Wordmark (2-line) 1.25" wide

For size requirements on the web, please see CLAS Standards / College Logo.

See UI Identity Standards Manual for University requirements (for letterhead, publications, etc.)

• Invitations to Department or CLAS-sponsored events

  Both the College's wordmark and the University's wordmark and logo must be used on invitations for College-sponsored events. All three elements must show on the front of the invitation. In addition, the University wordmark must appear on the back.

Note: If the invitation is 5 x 7 or smaller, all three elements may be placed on the back of the invitation.

• Newsletter Contribution Forms

Whenever a contribution form is included in a department newsletter, the CLAS wordmark and an appeal code must appear on the form. The UI Foundation will supply the appeal code, review the account name and number, and approve the entire form prior to inclusion in the newsletter. This will ensure that gifts are recorded properly and UI Foundation, University, and IRS guidelines are followed. Please contact Susan Hauer at 335-3305 or susan-hauer@uiowa.edu.

• Departmental Newsletters

  Printed departmental newsletters must follow the guidelines for external audience publications. Electronic newsletters must follow the University and collegiate procedures for external audience publications.

• Job-Opening Notices

University departments are required to use the University wordmark in all job-opening advertisements. For more information, see page 2 in the UI Identity Standards (pdf) manual.

• Display Advertising

  Display ads created for use in newspapers (including The Daily Iowan, Press Citizen, or Gazette), magazines, and other printed media must include the CLAS wordmark. For University requirements, see pages 2 & 3 in the UI Identity Standards (pdf) manual.

• Use on the Web

  Standards for the use of the CLAS and University identity systems on the web are available at: CLAS Information Technology Web Resources.

Stationery System

• CLAS Letterhead

  An example of the official CLAS letterhead is available at: http://www.uiowa.edu/graphics/PDF%20files/CLASletter.pdf.

  Letterhead stationery is printed by the University Printing Department. For additional information, contact their customer service area at 384-3700.

• Electronic Letterhead

  You may obtain a template for electronic letterhead by contacting University Printing's customer service area at 384-3700.

• Half-Sheet Memos

  For an example of the official CLAS half-sheet memo, see: http://www.clas.uiowa.edu/it/tools/logos/half_sheet.pdf. Half-sheet memos are available for purchase through the Printing Department, 384-3700.

• CLAS Business Cards

  For an example of the official CLAS business card, see: http://www.clas.uiowa.edu/it/tools/logos/business_card.pdf. Business cards are printed by University Printing. For additional information, contact their customer service area at 384-3700.

• CLAS Envelopes

For an example of the official CLAS envelope, see: http://www.clas.uiowa.edu/it/tools/logos/CLAS_Envelope.pdf. Envelopes are printed by the Printing Department. For additional information, contact their customer service area at 384-3700.

Miscellaneous

• Other Printed Items

Several products using the University identity system can be ordered through Document Services. A complete list is available at: http://www.uiowa.edu/graphics and a price list is available at: http://www.uiowa.edu/~printsvc/prices/uidprice.html.

• Collateral Items

  The College's logo and wordmark may be used on collateral items such as mugs, pencils, hats, T-shirts, etc.

• Working with Outside Designers

  Design services for printed materials provided or purchased outside the Printing Department must comply with College and University identity standards.

• PDF Files

  PDF files must follow the same guidelines as all University materials. For additional information, see: http://www.uiowa.edu/graphics/web_standards/long-term/index.html#pdf