Identity Standards
The College of Liberal Arts & Sciences Identity Standards
The College's graphic system consists of a logo (the arch) and a wordmark (the words, "College of Liberal Arts & Sciences"). Designed by Kevin Oestenstad in 1999, the logo and wordmark were updated by Amy Roach in 2001.
The wordmark and logo can be used together as a single element, or the wordmark may be used alone.
External Audience Publications
Both 1) the UI wordmark and logo and 2) the CLAS wordmark (or logo and wordmark as a single element) must appear on the front cover of external audience publications. The UI wordmark also must appear on the back cover of the publications.
Examples of external audiences: prospective undergraduate and graduate students; prospective faculty or staff members; alumni; legislators and other friends of CLAS.
CLAS Logo
The College's wordmark or logotype ("College of Liberal Arts & Sciences") must appear and be clearly visible on the front cover of any publication intended for an external audience (for example, a poster, brochure, flyer, or newsletter). The smallest acceptable size for the CLAS logo and wordmark is as follows:
- CLAS Logotype (arch and words) 3/8" high (measured from the top of the arch to the baseline)
- CLAS Wordmark (1-line) 1.5" wide
- CLAS Wordmark (2-line) 1.25" wide
For size requirements on the web, please see CLAS Web Standards.
UI Logo
Please refer to the UI Standards Manual for UI logo and wordmark specifications.
Working with Outside Designers
Design services for printed materials provided or purchased outside the Printing Department must comply with College and University identity standards.